HaenSuk Yi, RIBA

Director

HaenSuk has a wealth of experience in commercial, residential, retail and master planning projects in the UK, Europe, and Asia. He is passionate about creating unique placemaking in architecture through innovative yet clear ideas. He utilises AI and parametric simulations, to enable fully responsive and adaptive design thinking processes. Specialising in visual communication, he has been invaluable in delivering high-profile projects globally. Most recently, HaenSuk led the team designing the winning competition entry for Korea’s National Meteorological Center, which will be the nation’s government’s first net-zero building.

HaenSuk’s expertise in computational design extends to his mentoring role in PLP, where he is leading initiatives to train younger members of the team in different software and new AI technologies.

Outside of PLP Architecture, he has also tutored in workshops for digital graphic design and parametric design at the Architectural Association School of Architecture and the University of Westminster.