Like many transport hubs, Victoria Station and its surroundings developed piecemeal, prioritising infrastructural efficiency over the quality of the public realm. We transformed the area with an integrated and characterful urban design that enhances atmosphere, movement, and wayfinding. At the time of submission, the planning application was the single largest that Westminster had ever seen.

The redevelopment has been a catalyst for transforming the wider Victoria area from a transit-oriented neighbourhood into a vibrant destination for city life. Our design draws people into spaces that were once inaccessible, breaking up the block’s mass with pedestrian-friendly, tree-lined avenues and creating an active ground floor with restaurants, cafes and storefronts.

Flexible floorplates, supporting amenities, and strong sustainability credentials have made Nova Victoria a sought-after office destination for leading companies. The offices have earned a BREEAM In-Use rating of ‘Very Good,’ thanks to a design that maximises natural daylight, integrates low-carbon heating and cooling, and encourages active commuting with 816 cycle spaces and gym-style changing facilities.

Well-maintained public spaces are essential to today’s urban realm, promoting mental and physical health, fostering sociability and inclusivity, and providing safe, pedestrian-friendly environments. Our redevelopment of Nova Victoria introduces wide new pavements and planted areas on all sides, along with a new north-south street that cuts through the site. Tree clusters mark each entrance, while distinct paving patterns highlight key intersections. The main pedestrian route through the site also serves as a lively public space, featuring retail pavilions, cafés, restaurants, public art, seating, and a major venue for public events.