Sberbank, Moscow, Russia
PLP Architecture was commissioned by Russia’s oldest and most respected bank, Sber, to develop an innovative repositioning and visioning framework for the business that reconsiders everything from its branding to its environments. Building on Sber’s recognised core strengths and values, PLP provided a range of creative services to help enable a new, ambitious and sweeping transformation into a tech company, which will see Sber embark on the biggest change in its 180 year history.