425 Oxford Street, London, UK
This project includes the high-profile renovation and adaptation of a key historic building along Oxford Street in Central London. The design completely rethinks the 1930s building’s presence within Europe’s busiest shopping district, greatly expanding its retail space to make it more economically viable and ensuring consistency within its commercially-orientated setting. The T-shaped building sits confidently across from the iconic Selfridges & Co department store, providing an unparalleled visual retail presence that an international brand has capitalised on for their new global flagship store.